A hobby, a kitchen, an idea.
YouTube lessons, a lot of trial and error, and the simple joy of making something a little different.
Meet the creator
A curious mind.
A very happy kitchen.
I’m Icha, a self-taught homecafe creator from Surabaya, Indonesia. I believe everyday cooking can be a place to play, imagine, and make something that brings a smile.
“I don’t just bake or cook. I bring my creativity to it, so it’s never boring.”
How this little world began
One recipe at a time.
A little community grew.
100,000 followers by November. Early paid collaborations with small businesses including Leanlab and Crystal of the Sea.
More recipes. More possibilities.
The community reached 300,000, with collaborations across Indonesian food brands including Haan, Nutrijell, Sasa, and Koepoe-Koepoe.
From my kitchen to the world.
International food collaborations with Anchor and Callebaut opened a new chapter.
Imagination keeps growing.
A 400,000-follower milestone, and a wider world of partnerships spanning characters, culture, and home appliances.
A little kitchen. A worldwide community.
398.7KInstagram followers
2.25MInstagram + Facebook views
207.7KContent interactions
Instagram dashboard snapshot, 29 September 2026. Views and interactions cover the selected last 30 days; followers are the snapshot total.
Indonesia 25.5%United States 12%Mexico 4.7%Thailand 4.5%Malaysia 4.3%
Indonesia 25.5%
United States 12%
Mexico 4.7%
Thailand 4.5%
Malaysia 4.3%Leading audience countries, supplied September 2026.
Good things, made together
Food & ingredients
Characters, culture & creativity
At home, in the kitchen
And lovely clients who come back for more: WhipKing, Mom’s Recipe, Nutrijell, and Koepoe-Koepoe.
Deliverables
What your brand can take away from our collaboration. We’ll agree on the selection, quantities, and usage for your campaign.
- Main video
- A vertical 9:16 video in Full HD, 1080 × 1920, bringing your product into my creative kitchen.
- TikTok / Facebook mirroring
- Cross-posting the main video to TikTok and Facebook, as agreed for the campaign.
- Hi-res cinematic photos
- Carefully styled photographs of your product and the finished creation, with my signature warmth and playful detail.
- Curated recipes, steps & captions
- A thoughtfully curated recipe, clear preparation steps, and captions that bring the creation’s story together.
- Instagram Story slides
- Story slides to complement the main content and give your product another moment in the spotlight.